Elwood, Ind. (March 9, 2022)
Red Gold earns three Addy Awards for campaign.
Red Gold® is known for serving up the world’s freshest, best tasting tomato products in the world. For some of its advertising campaigns, the family-owned and operated Indiana company was served some outstanding awards of excellence at a competition endorsed by the American Advertising Federation.
Sacramento Bloody Mary Mix Advertisement.Best known for its tomato products and ketchup, the company also owns the Sacramento® Tomato Juice brand. The company earned a Judge’s Choice Award for its 2021 campaign to launch its new Sacramento Bloody Mary Mix to restaurant operators nationwide. The campaign was noted for its intricate design reminiscent of a 1930s speak easy and the inclusion of ingredients within the bloody mary mix formula into the ad design. The campaign also earned a Gold Addy. The award-winning entry from the regional competition will now enter a five-state advertising competition with winning entries from that contest being automatically entered in the American Advertising Federation’s National Addy Awards event later this year.
Red Gold Ketchup Gold Standard Advertisement.
A campaign to promote the quality of Red Gold’s ketchup earned a Silver Addy Award for its unique approach to communicating quality tied to the brand’s own name. The campaign targeted restaurant operators across the country.
“We have enjoyed significant sales growth for our branded products within the foodservice channel,” says Red Gold’s Vice-President of Foodservice Sales David Halt. “Our commitment to growing our brands through smart creative and a consistent commitment to advertising is part of the reason for that growth.”
“We are proud of our brands and how we shared the Red Gold difference through award-winning advertising,” says Colt Reichart, Red Gold’s Senior Director of Marketing and Consumer Relations. The campaigns were created for Red Gold by Creative Energy who has served the company with effective advertising, marketing, and public relations since 2002.
About Red Gold,
Four generations of the Reichart family have been producing the world’s freshest, best tasting tomato products since 1942. When the US entered WWII, the government asked citizens to step up and help the war effort and the call was answered. Since then, Red Gold has become the largest privately owned tomato processor in the nation with three state-of-the-art facilities in Elwood, Geneva, and Orestes, Indiana. The company also boasts a million square foot distribution center in Alexandria and operates the subsidiary RG Transport trucking fleet in Elwood. Red Gold partners with local family farms across Indiana, southern Michigan, and Northwest Ohio to sustainably produce premium quality canned tomatoes, ketchup, sauces, salsas, and juices for foodservice, private brands, brands, export, co-pack, club, and retail channels of distribution. The Red Gold family of consumer brands includes Red Gold, Redpack, Tuttorosso, Tomato Love, and Sacramento. Superior Quality, Outstanding Service and Operational Excellence are the shared values that contributed to the employee-created mission statement: “To produce the freshest, best tasting tomato products in the world.” Visit the award-winning website for great recipes, tips, and culinary inspiration… www.RedGoldTomatoes.com & www.RedGoldFoodservice.com
Red Gold. Family Owned, Grown, and Made.