<< Back to All News
When Air Force Lieutenant Colonel Dan Rooney came back from another tour of duty in the Middle East, he had a life changing moment. Aboard an airliner he found a young army corporal who was flying back the remains of his twin brother who had been killed in action.
That moment also changed the lives of more than 24,000 family members whose loved ones have been killed or severely wounded in war.
Rooney began the Folds of Honor Foundation in 2007 with a singular mission to provide educational support to the spouses and children of fallen or disabled heroes. Red Gold® now supports the same mission with the launch of its new Folds of Honor tabletop ketchup. A portion of the proceeds from the sale of the ketchup will go to support the foundation and the families that it benefits.
“The Red Gold history began in 1942 with the mission of creating great tomato products to support our troops,” says David Halt, Red Gold’s Vice-President of Foodservice. “It’s only natural that we maintain than heritage by supporting the Folds of Honor Foundation.” The American family-owned and operated company is the largest privately held tomato company in the US offering products to consumers and foodservice operators nationwide.
“I know that customers will appreciate operators make the switch to Folds of Honor Ketchup. There are nearly 19 million U.S. military veterans and 240 million Americans say that they strongly support the military and their families.”
David Halt
Red Gold Vice-President of Foodservice
The new Folds of Honor Ketchup is available to operators in 20oz and 14oz plastic squeeze bottles. These bottles are emblazoned with the Folds of Honor logo and the foundation’s mission statement – “honor their sacrifice, educate their legacy”.
“I know that customers will appreciate an operator who makes the switch to Folds of Honor Ketchup,” says Halt. “There are nearly 19 million U.S. military veterans* and 240 million Americans say that they strongly support the military and their families**.”
The Folds of Honor Foundation has provided more than 24,500 educational scholarships thus far with 4,500 scholarships provided in 2019 to affected family members. There are 2 million family members of veterans who have been adversely affected by war. The foundation is a 501(C)(3) nonprofit organization, rated as a four-star charity by Charity Navigator and Platinum on GuideStar. 89% of the received donations directly supports the scholarship program.
Learn more about the new Red Gold Folds of Honor Ketchup at RedGoldFoods.com/foldsofhonor. Order your free sample at the site or contact your Red Gold Broker today to start showing your commitment to our veteran families by putting Folds of Honor Ketchup on your table now.
*National Conference of State Legislatures
**Gallop, 2019