Collateral damage from COVID has had a devastating impact on bar sales. While operators responded quickly to the pandemic with curbside and delivery options for food, bar sales suffered in the beginning. Then, with state and local legislation, to-go cocktails emerged a shining star of potential restaurant revenue.
Cravable signature drinks have always been a cornerstone to restaurant profitability. Operators are bouncing back with some creative ways to bring their bar business back. Offered for one or more in reusable branded bottles or growlers, consumers have responded favorably to cocktails with their delivery or take-out orders. From signature margaritas to Bloody Mary’s, Bloody Marias and Micheladas, bottles or growlers branded with an operator’s logo and a QR code directing customers to the restaurant’s order app puts cravability and their next work in quick access. Unlike delivery bags that are frequently thrown away, reusable bottles offer a restaurant’s brand a chance to linger in a home. After initially enjoying your delicious cocktail, the customer can then reuse your branded container at home for water or when making tea and lemonade. A survey of consumers by Technomic found that 67% prefer to order alcohol with their food orders. Among those 21–34, that number is 72%. Thus, the demand is there and it’s YOUR opportunity to keep them coming back for more. Here are some other quick tips from Sacramento® Premium Tomato Juices & Mixes for bringing your bar business back:
Bringing your bar business back to pre-COVID is everyone’s priority. Leverage these tips and start doing it today. Sacramento® is here to help. Order your free sample today at RedGoldFoodservice.com and start using your imagination.