One of the easiest paths to higher profits and customer loyalty is customizing two or three signature sauces that you can call your own. From upscaling a burger for a higher profit to adding a customized condiment to loaded fries or tots, there are plenty of reasons to make adding custom sauces and condiments a priority.
A survey of operators by Datassential found that 46% of commercial operators still do not offer a signature sauce. Among those who do, more than half offer three or more, with 64% prepping those sauces back of house. Using common pantry ingredients such as mayo, ranch dressing or ketchup as a base, operators are pursuing trending flavors that are typically spicy or sweet. The survey found that the signature sauces are used as a salad dressing, dipping sauce, sandwich or burger spread and/or unique wing sauce.
Consumers love the unique flavors, with 45% saying that they look forward to a restaurant’s signature sauce and 91% saying that they would like to “buy” their favorite signature sauce at a supermarket and take it home, according to the results of a recent Datassential study.
The profitability of upscaling a sandwich or burger or upcharging for a custom sauce is impressive. A 100-unit chain offering three sauces at a 35¢ upcharge, and selling just 30 of each at every restaurant can add an extra $1.1 million to their sales. The ability to use a custom sauce as a sandwich condiment, a dip for sharable appetizers, a topping for loaded tots or fries and even as a salad dressing enables an operator to leverage it across multiple applications for efficiency.
Red Gold offers some signature sauces that are premade. Our Huy Fong® Sriracha Hot Chili Sauce Ketchup is a good example. The presence of sriracha ketchup on U.S. menus is up by 128% since 2016. Another is Red Gold’s Mama Selita’s Jalapeno Ketchup. Mentions of jalapeño in sauces are up 11%* in the past four years. For those creating their own sauces, spicy ingredients are trending. Gochujang (+290%* since 2016), sriracha, harissa, togarashi, and piri piri are all possible flavors.
Don’t forget the importance of ketchup as an ingredient as well. Take a look at some of our favorites:
Signature Sauce Ideas Using Ketchup!
Unlike a beverage that is typically left off a delivery or take-out order, custom sauces are easily transportable in plastic ramekins with a lid. Combined with profitable sides such as fries, these sauces can lead to the capture of extra dollars and are sure to please your customers.