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Indianapolis – Just in time for football season, Red Gold is unveiling an exciting new look for the “Official Ketchup of the Indianapolis Colts.” Emblazoned in Colts Blue, the new ketchup label features both the Colts and Red Gold and coincides with an expansion and extension of the partnership between the two iconic Indiana brands (new design attached).
“We are excited to continue our partnership with Red Gold, which is a family-owned Hoosier business, like the Colts,” said Roger VanDerSnick, Colts chief sales & marketing officer. “Our fans’ love showing their support for the Colts and for local businesses. Our partnership with Red Gold is going on 13 years, so it felt like the perfect time to update the look of our official ketchup.”
From gameday tailgates to family dinners, Colts Ketchup has been a Hoosier favorite for more than a decade. Fans enjoying Colts Ketchup are also supporting Indiana and Midwestern farmers, who grow Red Gold tomatoes. The ketchup is manufactured in nearby Elwood, Ind.
“My dad first purchased our family’s season tickets 36 years ago when the Colts arrived in Indiana,” said Brian Reichart, Red Gold President and CEO. “Since then our family, including the Red Gold employees, always enjoys supporting the Colts. Our collaboration with the team to make Colts Ketchup is another great way to celebrate fan pride while gathering with family and friends.”
The Official Ketchup of the Colts is currently available in various local stores, including Meijer. Red Gold is served at Lucas Oil Stadium and many restaurants throughout the state. In addition to ketchup, Red Gold produces the mustard, BBQ sauce, relish and Huy Fong Sriracha ketchup enjoyed by Colts fans at the stadium.
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About Red Gold
Four generations of the Reichart family have been producing premium quality tomato products since 1942. When the US entered World War II, the government asked citizens to step up and help the war effort and the call was answered. Since then, Red Gold has become the largest privately-owned tomato processor in the nation with three state-of-the-art facilities in Elwood, Geneva, and Orestes, Indiana. The company also boasts a million square foot distribution center in Alexandria and operates the subsidiary RG Transport trucking fleet in Elwood.
Red Gold partners with local family farms across Indiana, southern Michigan, and Northwest Ohio to sustainably produce premium quality canned tomatoes, ketchup, sauces, salsas, and juices for foodservice, private brands, export, co-pack and club channels of distribution. The Red Gold family of consumer brands includes Red Gold, Redpack, Tuttorosso, and Sacramento. Exceptional quality and operational excellence are the shared values that contributed to the employee-created mission statement: “To produce the freshest, best tasting tomato products in the world."